IPTV vs NOW TV – Which Offers More for Less?

NOW TV (owned by Sky) is a popular flexible streaming service in the UK, offering day, week, or monthly passes for sports, movies, and entertainment. How does it stack up against an IPTV subscription?

Pricing

NOW TV Sports Membership: £34.99/month — gives access to all 11 Sky Sports channels. A 1-day pass is £11.99.

NOW TV Entertainment: £9.99/month — Sky Atlantic, Sky One, and other entertainment channels.

Combined (Sports + Entertainment): £44.98/month.

IPTV (Vivmate 4K): From $14.99/month — includes sports, entertainment, movies, and 50,000+ channels globally. Even the 12-month plan at $4.99/month (equivalent) vastly undercuts NOW TV's pricing.

Content Comparison

NOW TV Sports is the strongest aspect — it provides full Sky Sports access and is ideal for occasional sports viewers who don't want an 18-month Sky contract. However, it is expensive for regular use.

IPTV provides a much broader sports selection including non-UK sports (beIN Sports, ESPN, NBA League Pass feeds) that NOW TV does not carry. For international sports fans, IPTV is superior.

Video Quality

NOW TV streams in up to 1080p Full HD (Sports Boost add-on required for HD on sports). 4K is limited to select content. IPTV services offer 4K on compatible streams without add-on fees.

Device Compatibility

NOW TV is available on most platforms including Smart TVs, Firestick, PS4/5, and iOS/Android. IPTV is compatible with even more devices via IPTV player apps.

When NOW TV Wins

NOW TV makes sense if: you want to watch specific Sky Sports events without a full Sky subscription, you need a one-day pass for a major match, or you want official access to Sky Originals.

When IPTV Wins

IPTV is the better value for regular TV watchers — especially those who watch sports frequently, want international channels, or want movies and entertainment without paying for multiple separate services.